The American Advertising Federation ADDY® Awards
The 2012 ADDY submissions are closed for this year. Please join us for the ADDY awards at Embassy Suites on Saturday, March 3rd, 2012.
For tickets and information visit here.
Click here to meet this year’s judges.
How far would you go to win an ADDY? Enter and find out!
Step One: Before you enter work, please review the Rules & Categories guidelines. This information explains every category and will be a very useful resource in guiding you on what category is best for your work. There are also Local Only categories which you may enter. Winning entries in the Local Only Categories will not be eligible to be forwarded to District or National ADDY competitions but will be recognized with an award.
Step Two: All entries are submitted online. Click the link below to be directed to the competition site where you can login as an entrant. Follow the simple drop down menus to enter your information. Make sure you credit the members of your creative team, so that they will be recognized properly in press releases and other AAF winner publications. Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the ADDY® show. You will also be required to provide your client name and contact information for the purpose of confirming a true and accurate portrayal of the entry’s objectives.
Step Three: ALL ITEMS submitted must be in plastic bags or poster tubes along with your entry form and manifest form which were generated when you submitted entries online. Please contact 505.750.3670 or aafnm@aafnm.org to inquire about quantities or odd sizes. Entries will be due on Wednesday, January 11, 2012 and must be delivered to the Southwest University of Visual Arts (SUVA, formerly the Art Center Design College) at 5000 Marble NE, ABQ, NM 87110 between 9 am and 4 pm.
We will also be accepting entries at Cisneros Design (2904 Rodeo Park Drive East, Santa Fe, NM 87505) in Santa Fe on January 12, 2012 from 12 pm to 2 pm.
Late entries will be accepted on Friday, January 13, 2012 from 12 pm to 4 pm at the SUVA.
CLICK HERE TO REVIEW THE RULES & CATEGORIES
RULES & CATEGORIES FOR ENTERING THE STUDENT ADDYs.
Visit www.LuckShmuck.com for more information.
The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 15 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition
Entering the ADDY competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluate all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
